Apple行政總裁Tim Cook在義大利Federico II大學的畢業典禮上，談到了蘋果公司的招聘策略與企業文化。根據他的說法，蘋果成功的背後部分歸因於公司文化和招聘的人選。在他眼中，一位理想的蘋果員工需要具備四大特質：
Apple's CEO, Tim Cook, spoke about Apple's recruitment strategy and corporate culture at the graduation ceremony of Italy's Federico II University. According to him, part of Apple's success is attributed to the company culture and the people they hire. In his eyes, an ideal Apple employee should possess four main qualities:
Team work: True collaboration is not just about sharing ideas, but refining these ideas through collective wisdom, making them key to innovative products.
Creativity: For a tech company, creativity is the core driving force. It's not just about new concepts, but also innovating on existing ideas and having real-world application value.
Curiosity: Exploration of the unknown is what drives every technological advancement. Tim Cook encourages not to stick to existing solutions, but to dare to ask questions like a child.
Professional Knowledge: This ensures effective problem-solving.
Tim Cook believes that these four qualities together shape Apple's products and have formed the company's ambitious and supportive work culture. However, Apple has recently slipped in work culture rankings. This serves as a reminder to all companies that to succeed, in addition to hiring the right people, it's crucial to ensure continuous positive culture building.
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