面對 Apple 的分成要求,Telegram 決定取消 iOS 端的付費貼文

The Telegram cloud-based instant messaging application is seen on an iPhone in this photo illustration on June 26, 2020 in Warsaw, Poland. A report by the Institute for Strategic Dialogue (ISD) has found that white supremacists and extremists have been organizing racist violence in the US via the Telegram instant messaging application. Telegram is a cloud-based instant messaging app that uses encryption for messages and media during transit. (Photo by Jaap Arriens/NurPhoto)
The Telegram cloud-based instant messaging application is seen on an iPhone in this photo illustration on June 26, 2020 in Warsaw, Poland. A report by the Institute for Strategic Dialogue (ISD) has found that white supremacists and extremists have been organizing racist violence in the US via the Telegram instant messaging application. Telegram is a cloud-based instant messaging app that uses encryption for messages and media during transit. (Photo by Jaap Arriens/NurPhoto)

為了增加平台收入以維持營運,利用第三方支付機器人在頻道中銷售付費貼文是 Telegram 採取的手段之一。但如今面對 Apple 的分成要求,公司 CEO Pavel Durov 不得不做出停掉 iOS 端的付費貼文功能的決定。「很不幸,我們收到了來自 Apple 的通知,他們對 Telegram 上內容創作者在不交 30%『Apple 稅』的情況下營利的做法頗為不滿。」Durov 說道,「由於 Apple 對其生態系統有著完全的控制權,我們別無選擇,只能在 iOS 裝置上停掉付費貼文。」

這裡提到的「Apple 稅」指的就是 Apple 從應用內支付或購買行為中抽取的費用,它長久以來一直為許多服務商所詬病,其中最被人熟知的可能就是 Spotify 和 Epic Games 了。在 Durov 看來,Apple 是「濫用其市場支配地位、犧牲內容創作者利益」的壟斷者,他也督促各地的監管機構「在 Apple 摧毀更多夢想和壓垮更多企業家之前」採取行動。

與此同時 Durov 也表示,Telegram 團隊正在研究如何為創作者提供更加易用的收費選項,他的目標是繞開「Apple 滿是約束的生態系統」。

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